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Yes! I want "Thank you for producing a quality publication. You help make marketing a breeze." —B. Torgerson, Colorado
"Incorporating the newsletter into my marketing program has been the best decision I have made. My clients, past clients and networking circles all have provided me with positive feedback (and referrals). I hear all the time how much my newsletter is anticipated and how enjoyable it is to read." —H. Lowenstein, California
"Everyone loves the newsletter! It's professional, timely, and easy to read. It has been a great marketing tool for me, as it keeps my name out there regularly. Many times I have clients come back as a result of receiving it. Keep up the good work!" K. Kimmel,
"The newsletter saves me time and $$, which frees me up to work with my clients. Thank you for being there!" Y. Blockie, |
Print Newsletters"Retro" Newsletters Bring In the BizWhile ezines are a fabulous and easy tool for building online community and linking directly to websites, it’s important to remember the terrific value of the printed newsletter. People appreciate it almost nostalgically, like a hand-written letter. KC Christensen-Lang, who runs her business in Maine, is our Claire Communications poster child for how to successfully use our print newsletter. (See “A Brief Case Study” on our "Customer Raves" page.) She reports: “After only two issues of your hardcopy newsletter, I was hired to teach classes and give keynote addresses. I enrolled individual and corporate clients as well—all as a direct result of sending them the newsletter.” Brendon Sinclair, a columnist with the online journal SitePoint Tribune, recently described why he sends his subscribers both an ezine and a printed newsletter: “The people I send the newsletters to are Web savvy and technically switched on. The email version barely gets read. Each issue of the hard copy generates us a huge amount of business. When I visit clients, they always have the hardcopy newsletter on their desks, in their reception area, or in their boardroom. I’d say 50% of clients comment—without a prompt—on something from the newsletter. The email newsletter is barely read. The printed newsletter is devoured. The content is absorbed and then acted upon.” NOTE: When you sign up to use our newsletters, you'll receive a 45-minute audio program ("Newsletter Secrets of the Pros") that gives you the lowdown on how to turn your newsletter into a mini-sales force. CLICK HERE FOR PRICING AND ORDER INFORMATION! Print newsletters bring in the business because they're:1. A memorable calling card. A newsletter as an introduction piece gives you instant credibility. Consider handing them out in lieu of business cards at the next networking event you attend, or attach your business card to the newsletter. 2. Stackable. Leave stacks of them in the offices of other professionals (with their permission, of course), including doctors, massage therapists, attorneys, financial advisors and chiropractors, as well as your local Chamber of Commerce, natural food store, bookstore, coffee shop or community center. 3. Added value. Leave your newsletters behind when you give a workshop, class, presentation, meeting or speech. 4. Great for your press kit and bio packet. Sending hardcopy newsletters to relevant press contacts helps position you as an expert in your field. And newsletters add depth and credibility to the bio info you provide when giving speeches or participating on panels. 5. Concrete and easy-to-keep. Hardcopy newsletters, like books, are nice to hold and easy on the eyes, especially with people spending so much time in front of a computer these days. People hang on to them. Printed newsletters are easy!
Here's how our service works...TWO OPTIONS for how you can work with us:OPTION 1—SHARED CONTENT (our lowest priced and most popular option) This newsletter, named by you whatever you wish, is full of engaging and diverse content, written by professional writers who specialize in creating newsletters and content for mental health professionals. Each issue (they come out every quarter) contains three articles, a quiz and a Top 10 list. Your personalization templates (which we create during the set-up phase) are applied to each page so that the newsletter becomes yours. Additional customization to the Shared Content option, such as having us add your own article on page 1, is also available for a small fee. Click here for a topical list of past issues. PRICE: $125/issue + initial set-up fee. CLICK HERE TO ORDER OPTION 2—MIX & MATCH READY-TO-GO CONTENT Select from our library of pre-written articles to completely customize your newsletter without having to write any of the articles. This will be your unique combination of articles chosen each issue by you. Your personalization templates (which we create during the set-up phase) are applied to each page so that the newsletter becomes yours. Additional customization to the Mix & Match option, such as having us add your own article on page 1, is also available. You can also replace the cartoon section with your upcoming events. Click here for a list of articles from which you will choose each month. PRICE: $165/issue + initial set-up fee. ORDER NOW
Other information you'll want to know: DELIVERY: Every quarter, we email a PDF of your customized newsletter to you or directly to your copy center. Select the paper color you want and print as many copies as you like. How easy is that?! SET-UP: A one-time set-up fee of $150 will be added to your first issue only. This cost covers the creation of your newsletter templates, which include your photo, logo, service description, bio, contact information, newsletter name, and more. Changes to these templates in the future are charged by the hour. You are welcome to call the newsletter anything you wish. Why work with us at Claire Communications? We've been doing newsletters for 20+ years, the last five specifically for coaches like you who have too much on their plate to produce a regular, consistent, well-written, professional-looking ezine. We know what makes a good newsletter, a good article, a professional look. When you hand over your newsletter to us, you're assured of the highest standards, impeccable timing and up-to-date industry know-how. Not to mention an ezine that'll get you noticed and generate loads of great comments from your readers. We are also known for our generous customer service. Every client of ours gets as much "hand-holding" as they need and lots of great advice. One final note to you before you sign up... Imagine how it will feel when you no longer have to sweat to get out a newsletter every month, or feel guilty because another month has passed you by without you sending a newsletter. And remember, if you aren't happy with our service or the quality of the newsletter, we'll refund you every penny. CLICK HERE FOR PRICING AND ORDER INFORMATION!
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