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FREE! 
"Incorporating the newsletter into my marketing program has been the best decision I have made. My clients, past clients and networking circles all have provided me with positive feedback (and referrals). I hear all the time how much my newsletter is anticipated and how enjoyable it is to read." —H. Lowenstein, California |
FAQsQuestions We Get Asked All the TimeWhat kinds of articles do you write? Who writes the articles, and what is their background? Does the newsletter work if I have a particular specialty? Do I have to do four issues a year? What options do I have to further customize my newsletter? Are there back issues available? What if I only want to use some articles, not the whole newsletter? What if someone else in my area is using Thriving? How many copies do I get for the price? How do I find out how to get them printed, who prints it for me, and how much does it cost? Is the format you use compatible with, and able to be used by, any printer? What kind of paper do I use to print the newsletter on? Where in the community do I place them? Can I find out in advance the subject matter of the articles in the next issue? Can I contact someone if I have any other questions or concerns?
Q: What size is the newsletter, and how many articles are in each issue?A: The four-page newsletter contains five to six articles each issue. We believe that this approach offers nuggets of useful information to diverse readers, rather than one exhaustive article that may or may not appeal to everyone. Most of the articles are about 500 words, which is more “digestible” to readers in today’s fast-paced, busy world. Q: What kinds of articles do you write?A: The articles are written in an easy-to-read, easy-to-understand style that eliminates jargon and technical terms, and makes them helpful and interesting to read by a nonprofessional audience. Each issue contains articles on general-interest topics that include: stress, relationships, communication, self-care, life transitions, depression, addiction, self-responsibility, parenting, grief & loss, and self-esteem. Q: Who writes the articles, and what is their background?A: The articles in Thriving are written by professional writers, each with many years of professional writing experience, many of those years writing articles on personal growth topics. Each issue is reviewed by a licensed mental health professional. The writers are experts at capturing the “voice” of a therapist and at communicating in a way that interests the end reader (your clients and prospects). Thriving is scrupulously researched and written using information gathered from books, articles, professional publications, interviews and the vast resources of the Internet. Q: Does the newsletter work if I have a particular specialty?A: Yes, the general-interest nature of the content can support most all practices. However, if you would like to focus your newsletter on a particular mix of content, you should choose the Mix & Match option, which allows you to select the exact article titles you want in each issue. This results in a combination of content that is unique to you. Q: When is the newsletter published?A: Thriving is published four times a year, at the beginning of each season. However, you can subscribe at any time during that period. Also, back issues are always available. Click here to see a list of all back issues. Q: Do I have to do four issues a year?A: We strongly encourage our clients to send a print newsletter every quarter and, if using an ezine, to send it monthly, and most do. Some would like to send a print newsletter more often than quarterly, and this is accomplished by using back issues. We discourage sending less often than quarterly for print and monthly for ezine. Effective marketing is consistent and regular. One-shot newsletters will not yield nearly the same results as a regularly distributed one. Q: What options do I have to further customize my newsletter?A: Several customization options you may select at any time are as follows: 1. You can name your newsletter anything you want. It does not have to be called "Thriving." 2. The short column on page 2 is a good place to include information about workshops or groups, add local flavor, announce the inauguration of the newsletter, write an article specific to your practice, etc. 3. We can also replace the page 1 or page 4 articles with one of your own. Both options for extra customization incur a small additional fee each time the option is selected. Q: Are there back issues available?A: There are 10 years of back issues available for purchase at any time. Click here to see a list of back issues. Q: What if I only want some articles, not the whole newsletter?A: Articles are available for purchase individually at our Ready2Go Articles website. You may use these articles as your own in newsletters, on your website, even in local print publications. Click here to go to our articles website. Q: What if someone else in my area is using Thriving?A: While we don’t guarantee geographic exclusivity for Thriving, we do limit the number of Thriving users to one per zip code. Also, our Mix & Match option gives you your own unique combination of articles so that your newsletter would be exclusively yours. Q: How many copies do I get for the price?A: We don’t sell you a certain number of copies. We send you the master document (or we send it directly to your copy center) and you get to make as many copies as you need, reprinting if you run out. Q: How do I find out how to get them printed, who prints it for me, and how much does it cost?A: If you make fewer than 1,000 copies, it is usually most economical to use a copy center with a digital copier. More than 1,000 and you’ll likely want to use a traditional printing company (w/ printing presses, etc.). At copy centers in our neck of the woods (Northern CA), we’ve found prices varying from $22 to $35 per 100 copies. In recent years, a number of online printing companies have sprung up. Q: Is the format you use compatible with and can be used by any printer?A: Yes. We email you (or we can email it directly to your copy center/printer) a print-quality PDF file that can be used by any copy center or printer. To print this, you can either forward this email to your copy center w/ a note or burn the file to a disk and take it in. Make sure your copy center uses a digital copier to copy directly from the PDF computer file. This way, all copies are “first-generation.” It will not copy well if you print out the PDF first on your own printer and then attempt to photocopy from those printouts on a regular copy machine. Q: Can I add color?A: Most of our print newsletter clients use our black-and-white version. You'll want to print your newsletter on a nice colored paper, and the lettering and graphics will be black and shades of grey. This gives you the most cost-effective printing option, and is completely professional looking and effective in marketing your practice. If you decide you want to add a touch of color or have full-color options, we can do that. Contact us for a custom price for your specific needs. Q: On what kind of paper do I print the newsletter?A: The newsletter goes on an 11x17 paper, folded in half. Use a 60# or 70# paper for maximum professional appearance. We recommend going with a lightly colored paper. The Wassau Papers Royal Fiber line is our favorite, but there are plenty of other, less-expensive papers that work perfectly well. You might want to visit a paper store and select a color and line that you like, buy a ream and take that to the copy center. Doing so usually gives you more options and less cost. Q: Where in the community do I place my print newsletters?A: This is covered in depth in the audio course that comes with your first issue. Q: Can I find out in advance the subject matter of the articles in the next issue?A: We always send out a preview note three to four weeks before sending the PDFs. This preview lists the topics and gives deadlines to those who would like us to do extra customization (such as substituting your own article or writing your own page 2 letter, each of which carries an extra charge of $25 whenever the option is selected). Q: Can I contact someone if I have any other questions or concerns?A: Don’t hesitate to call us toll-free at 866-200-6945 or complete the contact form if you have any more questions or want to discuss your particular needs.
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 708 Gravenstein Highway, #268, Sebastopol, CA 95472 Toll-free phone & fax: 866-200-6945 |
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