"After only one issue, I'm getting a stream of referrals from people I'm sending the newsletter to. It's doing the trick without me having to go out and do networking lunches and such. It's working better than I ever imagined."
—G. Petropolous, California
“The newsletter has definitely helped me become established. I can’t keep up with all the business!”
—B. Dilling, Washington
"The material in the newsletter is first-rate. In addition to my clients finding it very helpful, I use it as an effective marketing tool in a wide variety of ways. The newsletter is also an impressive addition to the reading material in my reception area."
—J. Ferdinand,
Illinois
"I unequivocally recommend Claire Communications for their brilliant writing, technical excellence and overall can-do attitude."
—J. Mordkowitz,
New York
“Marketing is the most difficult, time-consuming, and expensive aspect of running my practice, so this newsletter has been a life saver for me! It saves me time, is affordable, and is probably the single most effective part of my marketing plan. Linda and the staff have been so helpful when I’ve had any kind of questions or concerns. I’m really grateful to them for the great work they do in helping me turbo-charge my practice!”
—T. Tomnus,
Arizona
"Colleagues and other professionals have said it’s the best professional newsletter they’ve ever seen—the only one they read all the way through.
—C. Clark,
California
"The excellent quality of the newsletter enhances the professionalism and credibility of my practice. With every issue that goes out, I hear back rave reviews and thanks for sharing the useful ideas."
—C. Parnell,
California
"Thank you for producing a quality publication. You help make marketing a breeze."
—B. Torgerson, Colorado
"Incorporating the newsletter into my marketing program has been the best decision I have made. My clients, past clients and networking circles all have provided me with positive feedback (and referrals). I hear all the time how much my newsletter is anticipated and how enjoyable it is to read."
—H. Lowenstein, California
"Everyone loves the newsletter! It's professional, timely, and easy to read. It has been a great marketing tool for me, as it keeps my name out there regularly. Many times I have clients come back as a result of receiving it. Keep up the good work!"
K. Kimmel,
Colorado
"The newsletter saves me time and $$, which frees me up to work with my clients. Thank you for being there!"
Y. Blockie,
California
Attention Mental Health Professionals:Hate Marketing...
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As a mental health professional with a private practice, you know all too well that marketing is essential to any thriving practice. More than that, it's the only way people who need your services will ever know that you're available to help them with life's difficulties. But like most therapists, marketing probably isn't your strong suit. Your gift is helping people, not promoting a business! Working harder to get more clients and being less available for billing hours doesn't seem very desirable. Yet, how do you connect with those who would most benefit from your services without having to throw money at a disconnected assortment of strategies that never seem to generate the results you need? Imagine how your practice would change if there were a simple, affordable solution to help you bridge the gap between your talents and those who need them most?What if you could… |
HOW TO MAKE YOUR PRACTICE SOAR USING A NEWSLETTER |
Listen to an Expert Interview with Linda Puig, founder and president of Claire Communications. No cost, no obligation,. |
…BRING in new clients every month through referrals, letting you devote your time to being with clients and loved ones.
Special offer extended until August 15! Subscribe to Thriving Today! |
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It's all possible—extra time, extra income, peace of mind and more—when you let Thriving: A Journal of Well-Being go to work for you!For more than eight years, this customized, quarterly newsletter has been helping therapists get more clients, increase revenues, and easily market their practices. Professionally written and produced, Thriving features your name, photo, logo, and contact information. It's full of informative articles that your clients, past clients, referral sources, and other contacts will enjoy reading. |
Offer good when subscribing to the Thriving newsletter service for at least four consecutive quarters. (Thriving comes out quarterly close to the change of the seasons.) Includes print-ready file. You make as many copies as you like!
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With the addition of this one, high-quality marketing tool that you're going to love you will be able to:
Best of all, our Thriving newsletter takes the work of producing the newsletter out of your hands. Thriving becomes your automated marketing solution that lets you devote your resources to your clients, rather than waste energy trying to find them.
Don't just take it from us. Check out what these happy customers have to say about our newsletters.
| Kimberly Chastain, South Carolina | |
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"Your newsletter is now the sole focus of my marketing. I've noticed that after I send a newsletter out, my phone starts ringing off the hook. My referral sources are reawakened and send me new clients. Thanks for the effortless marketing strategy to add to my practice." |
| KC Christensen-Lang, Maine | |
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"I love writing and have done a lot of it in my life. I also love my work and all the directions my practice is taking me, so I don't have time to do a polished newsletter. I'm grateful to have found such a qualified, awesome, competent, professional publication. Your newsletter has increased my visibility and credibility in an amazing and huge way. It is such a vital part of my marketing and helps me work smarter, not harder." |
| Bob Torgerson, Colorado | |
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"I would like to let you know how much I enjoy subscribing to your newsletter and how much I feel it has helped my practice. |
Are you curious? Click here to see a sample issue.
Make a difference in your practice TODAY by using Thriving—A Journal of Well-Being.
What's Your Marketing IQ?
Most of the therapists who use Thriving to build their practice have been exactly where you are right now. They didn't have the time, inclination, or know-how to create their own newsletter. Yet, they'd all heard that using a newsletter was a good idea.
You may have heard that, too.
So, what is it about newsletters that makes them such an effective way to promote a professional practice? It's the power they pack! The mental health professionals who use Thriving consider it public relations, advertising, communications, image building, and community service rolled into one "soft" but powerful marketing tool.
Mailed quarterly, Thriving can accomplish many of the functions of a total marketing program.
Take this true/false mini-quiz to discover what you know about using newsletters to market a professional practice.
T or F |
1. Business cards are the best thing to hand out at networking meetings. |
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T or F |
2. Advertising in the yellow pages is the most cost-effective way to get the word out that I am available to help with life's challenges. |
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T or F |
3. Getting others to send me referrals is mostly a word-of-mouth effort and not something I can control. |
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T or F |
4. I should focus all my marketing efforts on acquiring new clients. |
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T or F |
5. Having a newsletter for my practice would take way more time, energy, and specialized skills than I have. |
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What is TRUE is that Thriving can help you build a lucrative practice and support all of your other marketing strategies—while allowing you to keep your focus on your clients.
So How Does It All Work?
Getting started with the Thriving newsletter service can take as little as 30 minutes of your time. All you need to do is send us your photo, logo, contact information and a short bio (optional). We use these to create custom templates, which we then apply to each newsletter issue to produce your own master file. Click here for a sample copy to show you how it looks.
This master file comes to you as a print-quality PDF document, which you may either forward to your copy center or take in on a disk. Simply select the paper and ink color you want and—here's the great part—print as many copies as you like. Save even more of your valuable time by having us email your PDF directly to your designated copy center, and have the copy center deliver your order to your door. What could be easier?!
Thriving is also available as a web-ready PDF that you can post on your website to give it fresh, regularly changing, high-quality content or to send to people attached to an email.
Questions We Get Asked All the Time
What size is the newsletter, and how many articles are in each issue?
What kinds of articles do you write?
Who writes the articles, and what is their background?
Does the newsletter work if I have a particular specialty?
Do I have to do four issues a year?
What other options do I have to further customize my newsletter?
Are there back issues available?
What if I only want to use some articles, not the whole newsletter?
What if someone else in my area is using Thriving?
How many copies do I get for the price?
Can I contact someone if I have any other questions or concerns?
What Price Can You Put On a Service That Gives You Such Confidence, Ease and Peace of Mind?
Creating your own newsletter—researching and writing the articles, designing and laying it out, proofing—takes between 30 and 40 hours.
• Do you have that kind of time?
• Do you have the skills necessary?
• Do you WANT to spend your time that way?
If you paid Claire Communications or a freelance writer/designer to produce a high-quality four-page newsletter for you and only you, it would easily cost you $1,600 or more for each issue.
Yet, by using our Thriving newsletter service—reaching the maximum number of potential clients with a minimum amount of effort—your investment is only $125/issue for a solo practitioner .
Yes, you read that right. Only $125 each issue for a computer master with your name, photo and other personalization information on it—and you can make as many copies of this master as you want!
That amounts to only $42/month for four issues a year. Isn't your practice, your financial well-being and your peace of mind worth an investment of $42/month?
Think about this: for most mental health professionals, one new client seeing you weekly for two months would cover your Thriving costs for an entire year!
Free Sign-Up Bonus #1
Subscribe to the Thriving newsletter service for at least four consecutive quarters (4th issue FREE!) and we'll teach you how to use it for maximum effectiveness. When you sign up, we'll send you a 45-minute audio course, "Newsletter Secrets of the Pros," that offers more than 40 tried-and-true strategies, along with case studies from mental health professionals in private practice like you.
In this course, you'll learn:
• How to use your newsletter to activate and leverage referral sources.
• Where to give out or place your newsletter.
• How to reach target niches.
• Business cards vs. newsletters: networking with newsletters.
• How to use your newsletter to promote workshops, groups and other events.
• How to remain high-touch in a high-tech world using your newsletter.
• How to use your newsletter to get known as an expert.
• Printing and mailing cost strategies.
With this audio course and the Thriving newsletter, you’ll be on your way to a thriving practice! As one of our subscribers put it, ““The newsletter has definitely helped me become established. I can’t keep up with all the business!”
Normally, this audio course sells for $79. Use our Thriving newsletter service to market your practice, and this course is on the house!
Free Sign-Up Bonus #2
FREE 20-minute consultation with a Claire Communications newsletter marketing expert.
Get some feedback and ideas on your specific situation—your practice, your target market, your community—and how you can use the newsletter to your best benefit.
After you sign up to receive Thriving for four consecutive quarters for at least a year (getting your 4th issue FREE, of course), we’ll call you to schedule your consultation.
Make an investment
in your practice TODAY! Order
Thriving—A Journal of Well-Being.
When you purchase the Thriving newsletter service, you pay for your set up fee and first issue in advance; thereafter, your credit card will be automatically debited after you have received your issue.
