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75 Best Newsletter
Success Strategies

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"After only one issue, I'm getting a stream of referrals from people I'm sending the newsletter to. It's doing the trick without me having to go out and do networking lunches and such. It's working better than I ever imagined."

—G. Petropolous, California

“The newsletter has definitely helped me become established. I can’t keep up with all the business!”

—B. Dilling, Washington

"The material in the newsletter is first-rate. In addition to my clients finding it very helpful, I use it as an effective marketing tool in a wide variety of ways. The newsletter is also an impressive addition to the reading material in my reception area."

—J. Ferdinand,
Illinois

"I unequivocally recommend Claire Communications for their brilliant writing, technical excellence and overall can-do attitude."

—J. Mordkowitz,
New York

“Marketing is the most difficult, time-consuming, and expensive aspect of running my practice, so this newsletter has been a life saver for me! It saves me time, is affordable, and is probably the single most effective part of my marketing plan. Linda and the staff have been so helpful when I’ve had any kind of questions or concerns. I’m really grateful to them for the great work they do in helping me turbo-charge my practice!”

—T. Tomnus,
Arizona

For more than 12 years, our customized newsletters have been helping therapists get more clients, increase revenues and easily market their practices.

Professionally written and produced by us—so you don't have to create them yourself!—our newsletters feature your name, photo, logo and contact information. They're full of informative articles that your clients, past clients, referral sources and other contacts will enjoy reading. 

Because we produce the newsletters for you—print or electronic—you get to devote your resources to your clients, rather than waste time, energy and money trying to find them!

READ THIS: A Newsletter Success Case Study

Beverly Ford moved eight hours away from a 20-year practice to a town where she knew no one. Using the newsletter we produced for her (and almost nothing else), she built a thriving practice in less than a year.

Beverly had lived in Chico, CA, for 30+ years, having a private therapy practice for 20 of those years. In 2008, she and her husband moved eight hours south to San Luis Obispo, and Beverly got busy starting up a brand new practice.

She'd kept our information for several years, and knew it was time. Within a few days of contacting us, she had a four-page professional newsletter, customized with her photo and other information. This first issue had articles on regret, healing through creativity, assumptions, food and handling adversity. All she did was send us a brief note to include on page 2 that introduced herself to the community.

Beverly took her newsletter everywhere she went. "Anytime anyone said, 'Do you have a business card,' I just handed them the newsletter." She also mailed them with a letter of introduction to local physicians. She took them with her to every meeting she attended, leaving stacks of as many as 50 for people to take. They would all disappear by the end of the meeting.

She also placed her newsletter in her own waiting room with a sign inviting people to take extras if they wanted to. They did. She began to see her newsletter in unexpected places, like at the health food store.

Though she advertised in a journal and a quarterly publication, she said she got almost nothing from those efforts. "The referrals truly came from people who read the articles and identified with them," she said. "New clients always mention that newsletter."

Here are a few other happy users of our newsletters:

Kimberly Chastain, South Carolina
	"Your newsletter is now the sole focus of my marketing. I've noticed that after I send a newsletter out, my phone starts ringing off the hook. My referral sources are reawakened and send me new clients. Thanks for the effortless marketing strategy to add to my practice."

KC Christensen-Lang, Maine

"I love writing and have done a lot of it in my life. I also love my work and all the directions my practice is taking me, so I don't have time to do a polished newsletter. I'm grateful to have found such a qualified, awesome, competent, professional publication. Your newsletter has increased my visibility and credibility in an amazing and huge way. It is such a vital part of my marketing and helps me work smarter, not harder."

Bob Torgerson, Colorado

"I would like to let you know how much I enjoy subscribing to your newsletter and how much I feel it has helped my practice.       I am active in my local Chamber of Commerce and distribute copies through its membership-mailing program. Chamber members are always coming up to me and thanking me for distributing such a quality piece of literature. I mail copies to clients, past and present, and that response has also been wonderful.      Current clients come to sessions telling me how they are using my latest top-ten list or article. Several former clients have returned after receiving copies, with a renewed interest in personal growth. I also bring copies with me to networking meetings, I share them with colleagues, distribute them at local coffee shops and professional offices (with their permission, of course). Next, I'm taking some to my personal spiritual community and expect a positive response there, too.      Thank you for producing a quality publication. You help make marketing a breeze."

Click here to learn about our print newsletter service.

Click here to learn about our electronic newsletter
(also known as "ezine") service.

Free Sign-Up Bonus

Subscribe to any of our newsletters and we'll teach you how to use it for maximum effectiveness. When you sign up, we'll send you a 45-minute audio course, "Newsletter Secrets of the Pros," that offers more than 40 tried-and-true strategies, along with case studies from mental health professionals in private practice like you.

In this course, you'll learn:
•  How to use your newsletter to activate and leverage referral sources.
•  Where to give out or place your newsletter.
•  How to reach target niches.
•  Business cards vs. newsletters: networking with newsletters.
•  How to use your newsletter to promote workshops, groups and other events.
•  How to remain high-touch in a high-tech world using your newsletter.
•  How to use your newsletter to get known as an expert.
•  Printing and mailing cost strategies.
 
With this audio course and the Thriving newsletter, you’ll be on your way to a thriving practice! As one of our clients put it, “The newsletter has definitely helped me become established. I can’t keep up with all the business!”

Normally, this audio course sells for $79. Sign up for a newsletter service package and this course is on the house!

Our Guarantee

We're sure you'll be thrilled with the quality of our newsletters and the service we provide. But if you're not, we will happily refund every penny. That's how confident we are that you're going to love our service!